In this episode of Inside The Rope, David welcomes Dan Ariely, a globally renowned expert in behavioural economics. Dan is a professor of psychology and behavioural economics at Duke University, and in this episode he shares his insights into the irrational ways in which people make decisions and how understanding these behaviours can improve financial decisions, motivation, health, and end-of-life care. Dan begins by discussing his unique personal story, including the origins of his distinctive half-beard, which he grew after a severe burn injury. With the main focus of the conversation delving into the field of behavioural economics, contrasting it with traditional economics. Dan explains how behavioural economics examines the systematic mistakes people make due to inherent biases, and its practical applications in addressing financial, motivational, and health-related issues. David and Dan also discuss common irrational behaviours in financial decision-making, such as evaluating money relative to other expenditures. With Dan offering suggestions on how to create good financial habits whilst automating decisions to prevent emotional reactions to market fluctuations. Looking to the future, Dan also discusses his ongoing work, including projects aimed at improving end-of-life care and integrating human capital considerations into investment strategies. He mentions his latest book on misinformation, "Misbelief," and his involvement in the TV show "The Irrational."