Mastering Medical Device How to Successfully Introduce Your New Product with a Soft Launch with Pat Kothe
Jul 20, 2021
31:23
Soft launches are an important tool when introducing any new product to the market. In this episode Pat discusses why you do a soft launch, what you are trying to learn, some key issues related to the types of customers who buy in the early phases, and setting expectations. He shares why Key Performance Indicators are important to establish up front, best practices for conducting a successful soft launch, and how what you learn in this phase prepares you for a successful full launch of your product.
Connect with Mastering Medical Device:
- Website: https://www.masteringmedicaldevice.com
- LinkedIn: https://www.linkedin.com/company/mastering-medical-device
- Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
- Patrick Kothe Twitter: https://twitter.com/patrickkothe
Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support
Thanks for listening!