In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors.

Time Stamped Show Notes:

00:28 – Today’s topic: 7 Creative Marketing Tactics that You Ought to be Leveraging
00:37 – #1 Use TurboDial to collect phone numbers of visitors on your website
- 00:56 – Send TurboDial a signal to send a text message to the person
- 01:30 – You can program replies when a person responds to your text
02:09 – #2 Make your stuff is available for pirates on torrent sites
02:52 – #3 Use exit pop-ups
03:17 – #4 Make sure your funnel is congruent with your client’s interests
04:13 – #5 Go to BuzzSumo and find out which of your competitors’ posts are going viral
- 04:21 – Ahrefs will also show you your competitors’ most popular posts
- 04:29 – Take the post’s URL and put it into Twitter search to show the top users sharing the content
- 04:37 – Write something similar, but better, then start emailing the users about your content
- 05:15 – When they respond, ask them what you can do for them and make a P.S. about sharing your content
05:35 – #6 Have a content creation checklist or learn about content repurposing
06:34 – Google “content repurposing workflow”
06:44 – #7 With remarketing, put your pixel in your email signature
07:35 – That’s it for today’s episode!

3 Key Points:

Make your content available for pirates – let them do the work of spreading the word for you.
Use exit pop-ups, they are triggers for opt-ins.
Keep an eye on your competitor’s posts, create betters ones, and share them with the people who are engaging with your competitor’s content.

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Q&A with Dr. Linda Copeland, November 17th, 2015