George Branford: Commercial Gym Success & Launching a Facility

[01.12] - Why did George decide to become a personal trainer?

[04.38] - How he found starting in a commercial gym.

[06.25] - How he approached building relationships in the gym?

[08.42] - Going from knowing people's names to turning them into clients.

[12.02] - What frustrated him about other personal trainers.

[13.22] - Approaching members if you feel anxious about talking to people.

[13.57] - Going from a commercial to being self-employed in an independent gym.

[18.52] - Documenting what he was doing on social media as a lead generation strategy.

[23.32] - Client base growth tips that George used to get more business.

[27.57] - The importance of having someone alongside you who can manage things when opening a gym.

[30.07] - How he learnt how to go about opening a gym.

[31.27] - Raising capital to open his gym.

[36.27] - Talking to his personal training clients about opening a gym and what it was going to look like.

[41.22] - A lesson George experienced trying to increase his prices.