Anna Shutko is Product Marketing Manager at Supermetrics, a MarTech SaaS company that lets digital marketers bring all their marketing data into one place. Supermetrics is a product-driven company and in this episode we look at the role of product marketing at Supermetrics, how to market your product to different key stakeholder groups, Anna’s framework for launching new products to market, how to do customer research and translate that into marketing messaging and collateral, as well as how to generate strong word of mouth growth around your product. Supermetrics was also recently featured in OpenView’s product-led market map, so Anna also tells us how Supermetrics has leveraged the product as a driver of user acquisition, conversion and expansion. Links: Supermetrics >> https://supermetrics.com/ Rework >> https://www.goodreads.com/book/show/6732019-rework Influence >> https://www.goodreads.com/book/show/28815.Influence SaaStr Podcast >> https://www.saastr.com/podcasts/ Social Media Examiner >> https://www.socialmediaexaminer.com/shows/ Follow Anna on Twitter >> twitter.com/superpoweranna --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward