Tourism operators are reaping the benefits of a boost in international visitor spending, but believe there's more work to do.
International visitor spending has risen by 30% in the year to September.
It's grown to just under $11 billion.
Tourism Holdings Chief Executive Grant Webster told Mike Hosking it's around 85% of pre-Covid levels, and they have to focus on growth.
He says that there have been some barriers put in place with increases in the visitor levy, but 2026 is where they're going to get their market share back.
Webster says they can manage it more effectively, with more digital capability and companies doing more.
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The Mike Hosking Breakfast