Round Table China

Spring Festival. A UNESCO intangible cultural heritage!

Dec 5, 2024
China's Spring Festival has been recognized by UNESCO as an intangible cultural heritage, celebrating rich traditions and community connections. The vibrant festivities, including the dragon dance and family reunions, highlight its cultural significance. The rising trend of custom phone accessories reflects a shift in consumer behavior, turning protection into personal expression. This transformation in the phone accessory market showcases young entrepreneurs tapping into creativity and style, indicating a broader trend in consumer priorities.
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ANECDOTE

Dragon Dance Tradition

  • Lai Ming described Spring Festival celebrations in his Southern China hometown.
  • Young people create a dragon from bamboo, red paper, and candles, parading it through the streets.
ANECDOTE

Bench Dragon Dance

  • Lai Ming recalls seeing another dragon dance in a small village.
  • They used benches with candles, connected them, and choreographed a dance, which was impressive to witness.
INSIGHT

Beijing's Festive Decorations

  • Steve's first impression of Beijing during Spring Festival was its constant red decorations and lanterns.
  • He initially mistook it as a year-round decor, but learned later that it was for the celebrations, meant to scare away the mythical beast "Nian".
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