This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

In this episode, we cover

Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos

Timestamps

(00:00) - Introduction
(09:23) - Statistics on Product Demos
(13:26) - Gating vs. not gating product demos
(15:45) - Emails and personalized follow-ups post-demo
(16:41) - Where to place the interactive demo on the website
(24:16) - Interactive demos with complex products
(28:52) - How to budget for interactive product demos
(31:44) - Implementing interactive product demos in LinkedIn ads
(33:22) - Platform recommendations for interactive product demos
(37:16) - Use of interactive demos in the sales cycle
(38:52) - Tracking activity and attribution in interactive demos
(40:31) - Personalized demos for each prospect
(43:30) - Post interactive demo conversion best practice
(48:12) - Closing thoughts

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Féris Barkat dans la Lutte enchantée