Beard-care Founder on Juggling Brands

In 2014 Eric Steckling launched Brio, a Michigan-based direct-to-consumer seller of beard trimmers. In 2022 the company acquired Ollie, a subscription-based provider of teeth whiteners.

The brands are seemingly complementary. Both sell grooming products. But merging them was challenging. Having been combined post-acquisition, they now function separately.

In our recent conversation, Steckling addressed launching Brio, acquiring Ollie, and lessons learned along the way. The entire audio of our discussion is embedded below. The transcript is edited for clarity and length.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qcn

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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