Hub Podcasts An insider's view of Poilievre's campaign
May 14, 2025
Ben Woodfinden, former communications director for Pierre Poilievre and writer at The Hub, shares his insider perspective on political campaign dynamics. He delves into how 'gatekeepers' in Canadian politics influence voter engagement and the need for fresh voices to motivate youth and new Canadians. Woodfinden discusses the importance of maintaining authenticity amid a shifting political landscape and highlights the challenge of communicating policies over personalities. He also addresses the Conservative Party's post-election strategies and the necessity for a renewed connection with Canadian nationalism.
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Origin of the Gatekeepers Essay
- Ben Woodfinden wrote the "gatekeepers" essay during insomnia nights, which led to his role with Pierre Poilievre's campaign.
- The essay brought together conservative coalitions and introduced new voters, influencing the campaign's messaging.
The Gatekeepers Meaning
- The "gatekeepers" are elites benefiting from the status quo, blocking economic progress for young and new Canadians.
- This divide represents a new political and economic cleavage in Canada today.
Two Ballot Questions in Election
- The election featured two ballot questions: change driven by decline vs. the Trump issue dividing voters by values and experience.
- Trump's influence caused a flight to safety benefiting incumbents and created polarized symbols beyond economic impact.