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The Joe Pomp Show
Exclusive Details On The NBA’s Media Rights Negotiation With CNBC’s Alex Sherman
May 25, 2024
CNBC's Alex Sherman joins to discuss NBA media rights, including a potential 4th package with TNT, matching rights legality, TNT's backup plan, Inside The NBA's future, and more
33:57
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Quick takeaways
- New NBA media rights negotiation includes a 4th partner like TNT, expanding reach.
- Matching rights and exclusive windows are crucial in NBA media rights negotiation, impacting strategies.
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Overview of NBA Media Rights Negotiation
The NBA is exploring new media rights agreements to adapt to the changing media landscape. They aim to broaden the reach by including a third streaming partner alongside incumbent partners Disney (DSPN, ABC) and Warner Brothers Discovery (Turner Sports TNT). NBC Universal aggressively enters the scene with an offer after years of planning, challenging the incumbent partners. The negotiation process involves crafting three packages (A, B, C) earmarked for Disney, NBC Universal, and Amazon, respectively, with Warner Brothers Discovery utilizing its matching rights to navigate the competitive landscape.
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