Guy Kawasaki's Remarkable People Marc Benioff: Founder and CEO of Salesforce, Owner of TIME Magazine, and Philanthropist
Jan 26, 2022
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Formative Summer At Apple
- Marc Benioff recounts being a 19-year-old intern at Apple in 1984 and how that summer shaped his view of great tech companies.
- He describes hands-on coding, mentorship, and the intense, urgent culture that taught him to build products quickly.
Simplicity Beat Skepticism
- Benioff says ignorance helped him start Salesforce by focusing on simplicity and usability over existing assumptions.
- He prioritized making business apps fun, low-cost, and accessible via the browser, which drove rapid organic adoption.
Operationalize Core Values
- Define and operationalize your core values early and return to them when the company faces scaling or crises.
- Use values like trust and customer success to guide decisions as you grow into a large enterprise.