In this podcast, the speaker coaches Jill on creating Intellectual Property (IP) in real time. They discuss the challenges of coaching and establishing credibility. They also explore the importance of bridging the gap between data and people, problem-solving tools, and balancing data and people skills in business.
24:35
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Quick takeaways
Position oneself as an expert in the overlap between data and people to effectively communicate one's unique value and attract the right clients or opportunities.
Move beyond the limiting label of a coach and reframe expertise to establish credibility as an expert or trusted advisor in a specific area, leveraging specific skills and knowledge.
Deep dives
Bridging the Gap between Data and People
In this podcast episode, the host explores the concept of bridging the gap between data and people. He discusses how many individuals, particularly those in the coaching industry, struggle to explain their profession to others, including their partners. The host emphasizes the power of using tools and language to clearly convey the value of one's expertise. He introduces the idea of a people-data matrix, which helps individuals define their area of expertise and communicate it effectively. By positioning oneself as an expert in the overlap between data and people, individuals can navigate the challenges of defining their profession, attract the right clients or opportunities, and foster a greater understanding of their work.
From Coach to Expert
The podcast delves into the misconception and challenges associated with the coaching profession. The host highlights that the term 'coach' often carries a negative connotation due to its broad usage. He advises individuals to move beyond labeling themselves merely as a coach and instead position themselves as experts or trusted advisors. By reframing their expertise and focusing on the specific skills and knowledge they possess, individuals can differentiate themselves and gain credibility. This approach helps individuals break free from the limitations of the coach label and attract clients or opportunities that align with their unique skill set.
Using Tools and Creating Intellectual Property
The host emphasizes the importance of leveraging tools and creating intellectual property to effectively communicate one's expertise. He suggests using visual aids like a people-data matrix or a two-by-two matrix to simplify complex scenarios and demonstrate the value of one's work. By visualizing the overlaps between data and people, individuals can engage others in meaningful conversations, identify business problems, and offer tailored solutions. The host encourages individuals to play with these tools, name them, and incorporate them into their professional identities, allowing them to stand out in their respective fields.
Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? In this episode, I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..." Enjoy! Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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