Trader Talk It’s not about picking stocks it’s about building habits
May 21, 2025
Brandon Krieg, co-founder and co-CEO of Stash, shares insights on making investing accessible to everyone. He emphasizes the role of fintech in transforming financial habits through tools like fractional shares and automated savings. Krieg discusses how financial education can alleviate fear and encourage smarter investment decisions. Additionally, he highlights the importance of cultivating long-term investing habits among younger investors, advocating for emotional detachment and early participation in the market.
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Prioritize Shares Over Options
- Learn to buy and hold shares before trading options to build long-term wealth.
- Shares give ownership and time to grow; options are risky bets on market moves with a deadline.
Brandon's Journey in Trading Tech
- Brandon Krieg joined Edge Trade early and helped build trade algorithms that served hedge funds.
- This company grew huge and was acquired by Knight Capital, trading a quarter of U.S. stock volume daily.
Stash's Purpose and Approach
- Stash aims to serve regular Americans seeking long-term wealth, not day traders.
- Fractional shares and advice help lower barriers and support consistent investing habits.