Good Content with Shannon McKinstrie Was That an Ad? Even the Big Brands are Making it Personal
May 27, 2025
12:09
This summer is going to be amazing for your content and we are going to kick it off by exploring how today’s biggest brands (think Oreo, Taco Bell, and DSW) are embracing a more personal, relatable approach in their content marketing. We’ll walk through some big brand reels breaking down how they fit into the REP hook, discussing why the best marketing doesn’t feel like marketing, and how being human and relatable always wins, even in a world driven by trends and algorithms.
In this episode we’ll be covering:
- Viral reels, trolls, and using the latest content trends for inspiration, not copyright infringement.
- The importance of adding your personal spin to trends and hooks on social media.
- The content shifts toward personalization and examples of how the big brands are adapting.
- The power of using the REP hook and moving beyond boring how to content.
Links to reels in this episode:
Other episodes you might have missed:
- Episode 058: Embrace the Content Creator Mindset
- Episode 059: Are You Talking About What You Love?
- Episode 060: Nail Your Short Form Videos with This Simple Formula
- Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel
- Episode 062: Why You Don’t Need Fancy Content to Stand Out
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