What do catflaps and some of the finest carpentry in the land have in common? Bruce Hodgson, that’s what.

The man who founded Artichoke is our guest on the Country Life Podcast this week, talking us through the history of the brand, as well as his own personal journey as a craftsman, and what the future holds for heritage crafts.

Bruce’s journey to Artichoke wasn’t what we’d call traditional. After ‘being asked to leave’ school, and a brief stint in the army, he returned to the thing that made him happy as a child. But it wasn’t straight into the Country Life Top 100 for him — he spent 15 years working as a carpenter before Artichoke became synonymous with elegance, timelessness and quality.

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Bruce’s is a fascinating story, but he’s not done yet. Not satisfied with creating one of the country’s most well-respected interiors companies, he’s determined to put making and craftsmanship back into the spotlight.

Whether it’s little steps, such as re-framing woodworking away from being just ‘a hobby’ and to be taken more seriously as a career, to larger projects such as the Inspiring Makers conference, apprenticeships, work experience and the Artichoke School of Furniture, it’s clear that in Bruce, making has a fine champion.

Episode credits

Host: James Fisher

Guest: Bruce Hodgson

Editor and producer: Toby Keel

Music: JuliusH via Pixabay

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Veckans panel 19 december 2025

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