Carving a Niche in a Crowded Market: The Buttondown Journey with Justin Duke

Full show notes at https://carlanderson.xyz/saas-growth/episode-11

In this episode of the SaaS growth podcast, host Carl interviews Justin Duke, the innovative mind behind Buttondown, a streamlined tool revolutionizing email newsletter management.

Discover the origins of Buttondown, how Justin transformed personal frustrations with existing tools into a unique solution, and the strategies he employed to carve out a niche in the competitive email marketing industry. From differentiating with simplicity and Markdown support to deliberate marketing and pricing strategies, Justin shares valuable insights on building a SaaS product, achieving slow and steady growth, and continuously refining the user experience. Tune in to gain actionable advice and learn from Justin's journey of building and scaling Buttondown from the ground up.