Dead on the Money Podcast Episode 4 - The Deal With Sports Gambling
May 2, 2025
Dive into the booming world of sports gambling! Explore the history of legalization and its rapid expansion in Canada and the U.S. Learn about the staggering growth of the betting industry, influenced by celebrity endorsements. Discover how sportsbooks profit, navigate addiction risks, and the psychological traps of gambling. Gain insight into industry tactics and how new markets are shaping the landscape. Finally, uncover the realities behind making consistent profits in sports betting and the importance of recognizing personal risk.
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Gambling Ads Are Ubiquitous
- Sports betting advertising has exploded into mainstream media, occupying a surprising share of broadcast time.
- CBC/University of Bristol research found gambling messages took about 21% of the full viewing experience on sampled sports broadcasts.
Legalization Driven By Money And Demand
- Legalization followed demand and big tax incentives rather than moral shifts.
- Canada legalized single-game betting federally in 2021 and many U.S. states legalized after the 2018 Supreme Court decision.
Huge Market, Big Growth
- The sports betting market is massive and still growing, with large sums wagered versus company revenues.
- Examples: global market ~$50B (2025) and U.S. wagers reaching $148B in 2024 with $13.7B revenue.
