S 617: Lifetime Client Value: The Ultimate Metric of Success In Your Business & Impact

While the shock and awe of Stripe screenshots may do well for engagement on social media, there's a metric most business coaches don't talk about that you need to track if you want to be an in-demand expert coach for the long term. You may have heard of the term Lifetime Value or LTV but I want to be more specific when it comes to coaches and service based companies and call it LCV or Lifetime Customer Value. This is the duration a client spends in your business purchasing the solution to their problem. I'll explain why this is so important, examples from my past and in the marketplace, why skills will always pay the bills, and more! Topics include:

- What Most Coaches Don’t Talk About

- Having Your Best Interest In Mind

- You Probably Have the Basics Down

- Personal Brand and Content as Marketing

- Leveraging Lifetime Customer Value

- Defining LTV or LCV

- Looking Back at My Career

- How to Boost LCV

- Mastermind Example

- Skills Pay the Bills

- James Andrews Example

- Retention and LCV

- Castaway Example

- Building a Better Boat

- What Happens After 12 Weeks or Months?

- Solving Problems Will Make You Money

- Episode 514

- Quick Fix Tactics Don’t Work in Marketing or With Clients

- How We Can Help

- Please Share, Rate, and Review

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