Media Intelligence 48/ January 6: Speaker of the Pod
Jan 6, 2023
19:32
We're back from the new year break with a quick look at some economic figures out of the U.S. and EU, and then we analyze some comments from the CEO of Warner Bros. Discovery about the health of the advertising market. We make sense of the $414 million GDPR fine handed down to Meta and explain why there will likely be a greater effort from media owners to secure informed consent. And then we analyze how the concentration of ad revenue is evolving as major U.S.-based media owners continue to gain share.
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Music credit: Joseph McDade