Today’s expert guest is Isaac French, the visionary creator behind Live Oak Lake, a stunning 7-cabin landscape hotel nestled in the heart of Texas. Having recently sold the venture, Isaac is now channeling his passion and expertise into Experiential Hospitality, a vibrant community and masterclass program for elite hospitality entrepreneurs.

In this eye-opening conversation, we learn about how Isaac built his dream property from the ground up — and quickly sold it for a million dollars a key. We hear all about his unique vision, what he learned along the way, the highs and lows of his experience, and what it was like to sell so fast.

We also explore the power of creating a magical experience for your guests. Speaking to Isaac was another reminder that people crave experiences above all else — and you can deliver them through intentional design and operational choices. We are definitely going to apply these lessons as we build or own property!