Bonnie Kate Wolf, an experienced and well-respected icon designer, shares her journey to success, including stories from designing the Netflix icon library. She discusses pricing tactics, client process, and the importance of consistency in icon design. The podcast also explores starting small with icon sets and the power of Figma in transforming the design process.
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Quick takeaways
Building relationships with clients and gaining repeat clients is crucial for expanding a freelance business.
Efficiency, consistency, and relief are key principles in creating effective and impactful icon sets.
Deep dives
Building Relationships and Repeat Clients
The podcast episode emphasizes the importance of building relationships with clients and gaining repeat clients. The speaker shares advice from a conversation with an industry expert, who suggests that getting repeat clients is crucial for expanding a freelance business. By fostering connections with both companies and individuals, freelancers can increase their chances of receiving future work, even if it is for a different organization.
Journey and Specialization in Iconography
The podcast features a discussion with Bonnie Kate Wool, a highly regarded icon designer. She shares her journey of how she got into icon design and how it became her specialty. Starting with designing icons for Square, she gradually expanded her expertise and built a reputation in the field. She highlights the importance of mentorship and collaboration with other designers in further honing her skills and creating more consistent and efficient icon sets.
Principles and Problem Solving in Iconography
Bonnie Kate Wool discusses her principles in iconography, focusing on efficiency, consistency, and relief. She explains how these principles drive her work, ensuring that she creates icon sets that are efficient to use, consistent within themselves and within brand experiences, and provide relief to the teams using them. Additionally, she shares insights into problem-solving in iconography, discussing how she approaches symbol selection, scalability, and finding creative solutions for specific metaphors or concepts in icons.
Evolution and Growth in Iconography
Bonnie Kate Wool reflects on her growth as an icon designer and shares tips for other designers looking to explore iconography. She emphasizes the importance of starting with small passion projects to learn and experiment, focusing on consistency and basic skills. As designers improve, she advises transitioning from hourly pricing to project-based or deliverables-based pricing to avoid limitations and ensure fair compensation. She also highlights the value of collaboration with other disciplines, such as engineering, and the benefits of using tools like Figma to facilitate efficient collaboration and stay aligned with product design workflows.
BK shares lessons learned on her journey to becoming one of the most well-respected icon designers on the planet (including stories from designing the Netflix icon library). If you're interested in freelancing then you'll love this episode. We discuss pricing tactics and take a deep dive into BK's client process 👀
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