89 / Innovation Starts With Self-Awareness

Saleema Vellani first visited the Product Momentum Podcast two years ago, shortly before the release of her now best-selling book, Innovation Starts with I, and just as a global pandemic tightened its grip on our world. Now two years later, we’re delighted have her back on the pod, this time with Paul and ITX product strategist Roberta Oare. Saleema shares her experiences during what she coined “the reinvention revolution.”

Product leaders tend to emphasize a market- or user-focused awareness, and rightly so. Empathy for others is a critical ingredient in improving their experience.

But is that truly where innovation begins? Or might the source of that “lightbulb moment” be found elsewhere?

Saleema believes that until you truly know yourself – and know what motivates you to be your best self – it’s difficult to bring your best effort to your team, to your users, to your product community.

“It’s important to understand who we are as individuals,” she adds. “Whether you’re a business owner or a product manager, if you’re trying to design or innovate and ignite some kind of change, it’s important to start with knowing who you are and what makes you unique. It’s not about just having new ideas.”

Tune in to hear more from Saleema Vellani about how you can start your own transformative journey, including:

• How important it is to get comfortable with being uncomfortable for reinvention and innovation to occur
• Why failure is the key to success
• What she means by “optimizing the constants and customizing the variables”

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