Steve Woodruff, the King of Clarity, joins the show to share how to unlock your company's DNA and produce crystal-clear messaging to generate sales and referrals. Hear the concept behind his new book Clarity Wins, how to get remembered when telling people what you do, why memory darts are better than elevator pitches, why everybody needs a villain, and even tips from brain science and astronomy. Connect with Steve at ClarityFuel.com, on Facebook at @KingOfClarity, and his book at ClarityWins.org
