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Side Hustle School
#2840 - TBT: Austin Event Planner Goes Hard for SXSW
Oct 10, 2024
Discover the story of an Austin event planner thriving during SXSW. He shares how he turned a side hustle into a booming business through clever marketing. Learn about the untapped potential of smaller tech conferences and product launches. His journey emphasizes the importance of finding a profitable niche in a competitive market, showcasing creative strategies for success in the lively tech scene.
06:36
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Quick takeaways
- Reeves capitalized on a market gap in tech event planning during SXSW, earning $112,000 within a year from his side hustle.
- Effective time management and strategic vendor partnerships enabled Reeves to balance his full-time job with his growing event planning business.
Deep dives
Leveraging Event Planning in Austin's Tech Scene
Reeves, an Austin-based software developer, successfully transitioned from his day job to a lucrative side hustle in event planning, specifically targeting the tech industry during prominent festivals like South by Southwest. He recognized a gap in the market where tech companies struggled to stand out during high-profile events and seized the opportunity to fill this niche. Initially charging a flat fee for his services, he adapted his pricing model to a tiered system, allowing for flexibility and scalability based on event complexity. In just one year, he grossed $112,000 from 28 events, showcasing not only the viability of the business model but also the potential for significant financial success in this industry.
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Discover
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