The Daily Aus How scams are targeting you
May 17, 2025
Scams are surging in Australia, with a staggering 10% of the population impacted. The rise of AI is making these scams more sophisticated, utilizing tactics like voice cloning and deepfakes. Existing protective measures are struggling to keep up, prompting new government initiatives like a National Anti-Scam Centre. Despite the increase in scam attempts, financial losses have started to decline thanks to improved vigilance and education. Personal security and awareness are vital in this evolving landscape of deception.
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Rising and Evolving Scam Threat
- Scams in Australia are rising both in volume and sophistication, increasingly targeting younger people.
- Despite more awareness, the percentage of Australians victimized by scams has increased recently.
Scam Targeting New Employees
- A scam targeting new employees involved fake emails asking them to buy gift cards.
- One employee almost fell for it, highlighting the scam's sophisticated and personalized nature.
AI Boosting Scam Sophistication
- AI enables scammers to create voice clones and realistic conversations that trick victims.
- Deepfake videos of celebrities also promote investment scams, increasing scam sophistication.