Welcome to another power-packed episode of The MikedUp Show, where we break down the evolving dynamics of the mortgage industry—one conversation at a time. This week, Michael Kelleher and Michael Zau are joined by Rich Weidel, CEO of Princeton Mortgage, for an unfiltered, insightful discussion on what it really takes to win in the new normal of mortgage lending.

Whether you're an originator, branch manager, or executive, this episode offers the clarity, accountability, and strategy you need to not just survive—but thrive—in this shifting market.

✅ Understanding the "New Normal" – Rich explains how the current market isn't just a downturn—it's a battle of models. Adaptation isn't optional; it's essential.

✅ Transparency as a Competitive Advantage – Learn why "sunlight is the best disinfectant" when it comes to performance metrics, decision-making, and growth.

✅ Empowering Originators with Confidence – At Princeton, originators say they’ve never felt more confident talking to borrowers. Why? Because they’re backed by real numbers, real strategy, and real support.

✅ Reality-Driven Leadership – Rich dives deep into data-backed accountability, showing how a transparent company culture leads to better decisions, healthier branches, and long-term sustainability.

✅ Choose Your Hard – “It’s hard to scale with integrity. It’s also hard to fail because your model is broken.” Rich lays out why you must choose your hard—and why honest leadership is always worth it.

✅ Freedom Reframed – Hear why financial freedom isn't just about remote work—it’s about the freedom to choose, to plan, and to thrive without being stuck in survival mode.

A Huge Thank You to Our Sponsors:

Mortgage Connect – Empowering lenders with innovative solutions that streamline the mortgage lifecycle.

Aidium – Redefining CRM for mortgage professionals with intelligent workflows and customer journeys that convert.

Inclusive Interventions in Film & Media Studies with Bridget Kies