A common subject on the show is the importance of cross-functional collaboration when executing good customer experience. Knowing how other departments and groups work within the company is vital, but not always easy. And yet, CX pros are often left with the task of getting everyone on-board and collaborating so the entire company can help provide the best possible customer experience. Guest Michelle Spaul is a customer experience consultant and leads the Customer Experience Professionals Association’s “Monograph Project”, a project aimed to help organizations "work better together by understanding the level of collaboration needed to deliver the desired customer experience."