“Giving is always scary no matter how much you have, whatever it is.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to share valuable insights about the need for quality advertising, the importance of feedback, and the significance of establishing trust within a customer base. He also talks about creating world-class products and the power of giving as a business. He reveals some jaw-dropping statistics from his successful book launch, including attracting over half a million attendees. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Lewis Howes on:

➤ Check out full episode on YouTube!

Timestamps:

(1:21) - The role of confidence and credibility in success

(5:24) - Impact of society's softness on individual growth

(9:26) - Importance of advertising and making your offer known

(11:42) - Success of the book launch and the power of advertising

(16:17) - Building trust and goodwill with your audience

(18:51) - Delivering value and building trust

(21:57) - Importance of brand in today's business landscape

(24:50) - The balance between perfectionism and shipping a product

(26:45) - Defining the problem your product solves

Follow Alex Hormozi’s Socials:

Appalachian Emergency: Hurricane Helene Spaces on X featuring @brushbeater @dogwoodblooms @MargoinWNC @babowling12 and Smokey the @Appalachistani