How to discover your Substack DNA

In case you missed our live with two amazing Substack writers and humans, who are also my clients, I’m going to give you the full recap (below) and the replay (above).

Emma Vivian is the creator of Attempts at Optimism by Emma Vivian.

Petya K. Grady is the creator of A reading life.

We talk about how they discovered the core of their Substacks while working with me.

What is your Substack?

* 00:52 Understanding Your Substack DNA

* 03:03: Petya’s A reading life

* 04:49 Emma's Attempts at Optimism by Emma Vivian

* 05:41 Petya’s Substack journey

* 08:16 Emma’s Substack journey

* 10:57 Importance of finding your Substack DNA

* 14:52 How Petya went from Lifequakes to A Reading Life and 400 subscribers to over 7500 in one year and being featured by Substack three (3!) times

* 15:30 How Emma came to Substack with her cancer story Am I Cured Yet? and shifted to Attempts at Optimism and grew from 0 subscribers to over 500 in just four months

* 20:43 Learning from Other Substacks

* 33:05 Navigating paid subscriptions

* 36:34 Building a community on Substack

* 42:28 What draws people is the person behind the Substack—you are your Substack DNA

* 50:37 Your Substack DNA is the conversation you want to have with your readers

* 53:27 Value of exploration in finding your Substack DNA

* 55:02 Sharing your unique worldview

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe