What if the reason your podcast & content isn’t growing… has nothing to do with the content?

Today in Content Is Profit, we’re diving into a question that’s been going around in our world lately:

What are we missing when it comes to content and podcasting today?

This conversation got sparked from a spicy debate inside a mastermind, and a few gold nuggets we pulled from Casey Neistat’s recent chat with Colin & Samir.

Let’s just say—there’s more going on than most creators realize.

We’re pulling back the curtain on:

Why so many shows stall out after just a few episodes
Where creators are hitting friction (even when they’re “doing everything right”)
And the hidden gaps no one’s talking about when it comes to turning content into real business results

No fluff.

Just real stories from our studio, hard-earned lessons, and a few hot takes that might make you rethink your approach.

If you're building a show—or thinking about it—this episode might be the wake-up call you didn’t know you needed.

Hit play. Let’s talk about what’s really holding creators back.

Timestamped Overview: 00:00 "What's Missing in Content?" 05:24 Podcast Creation vs Business Priorities 09:44 Mastering Content Creation & Audience 12:07 Podcast Challenges: Feedback & Costs 14:18 Creator Lessons & Podcasting Goals 18:13 Podcast Success Requires Marketing 22:48 "Content Creation as Growth Journey" 24:31 Improve Content for Audience Retention 28:08 "Small Steps, Big Improvements" 31:59 "Creator's Journey to Niche Success" 34:39 "Embrace Creation, Pursue Improvement”

The Sound of Waiting | Tullian Tchividjian | "Humans Being, Part 06"