On this episode of the Business of Betting podcast, Jason is joined by Katie Bo Lillis, CNN intelligence reporter and author of Death of a Racehorse: An American Story.

Hear them discuss:

01:06 – Katie’s rural upbringing and start at the racetrack
02:28 – From walking hots to bloodstock reporting in Saratoga
03:10 – Thoroughbreds, quarter horses, and racing’s breed confusion
04:21 – How horse racing thrives globally in Ireland and Hong Kong
05:13 – Racing’s financial dependence on gambling and takeout
07:06 – Parimutuel betting, field sizes, and why it still matters
08:28 – Why racing can’t build stars like Formula 1 does
10:05 – Short careers and shifting allegiances hurt fan engagement
12:13 – Flightline and the business logic behind early retirements
13:33 – Breeding economics: 200 mares at $250k per stallion
15:27 – The rising tension between tradition and modernization
19:19 – The central ethical dilemma: horse fatalities and public trust
24:06 – Why catastrophic leg injuries mean euthanasia
25:59 – Sudden deaths, arrhythmias, and unknown causes
28:30 – The Baffert controversy and thyroid drug concerns
30:20 – Breakdowns and the real welfare crisis in racing
34:50 – Overbreeding from flawed sires: risks to the sport

⚡️ Follow BoB on Twitter/X

⚡️ Watch BoB on Youtube

⚡️ Follow Jason on Twitter/X

⚡️ Apply to be a guest here

---

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Episode 41: The 2nd Annual Pitch Session Bracket Spectacular