Marketplace Morning Report A more women-friendly Uber experience?
Jul 24, 2025
Uber is testing a new feature in select cities that allows women to connect only with other women for rides, aiming to boost safety and attract more female drivers. The podcast also discusses rising U.S. steel prices due to tariffs, affecting construction costs and job dynamics. Listeners will learn about the challenges job seekers face in an unstable economy, particularly in accessing affordable housing and navigating career advancement.
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Women Drivers Create Comfort
- Susan Greenwald, a rideshare driver, shares how many passengers feel safer with women drivers.
- She experienced comfort and conversations, much like a beauty shop atmosphere with mostly women and LGBTQ passengers.
Women-Only Rideshare Pilot
- Uber and Lyft enable women passengers and drivers to connect exclusively with other women to improve safety.
- About one in five Uber and Lyft drivers are women, and the feature depends on balancing wait times and rider experiences.
Women Drivers Linked to Pay Decline
- Recruiting more women drivers could be linked to declining pay in rideshare driving.
- Tighter passenger vetting would provide better protection for drivers than just women-only driver preferences.