Mclaren: A Motorsport Superbrand In The Making

Is Mclaren gearing up to become a in the world of Motorsport in this decade (2021-30)? superbrand

Currently, Mclaren races in Formula 1 and the IndyCar. From next year, Mclaren has expressed interest to race in Formula E. There is talk that the hyper car / LMDh rules will interest Mclaren to field a factory team in the World Endurance Championship and the IMSA (International Motor Sports Association) hosted WeatherTech SportsCar Championship.

In all, Mclaren aims to race in the top-tier series across various Motorsport categories (single seater & sports cars). Could they become the first in the world of Motorsport?superbrand

In this week's episode of the Inside Line F1 Podcast, Mithila and Kunal discuss Mclaren's horizontal expansion in Motorsport, the possibilities of technology, driver and sponsor exposure across series and how the budget cap is a blessing on all counts.

And of course, could a junior driver program be in the offing, too? Tune in!

(Season 2021, Episode 04)

Follow our hosts on Twitter: Mithila Mehta and Kunal Shah

Lucien ByfieldtMusic courtesy: 

Image courtesy: Mclaren

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