How do you expand to a new market? When is the time right? How do you not burn a ton of cash?
That's exactly what we discuss in todays episode
- (00:00) - Introduction
- (01:40) - Scrappy international
- (04:04) - Why should you even cross the border?
- (08:24) - Start with reps
- (10:26) - Opening up locally
- (14:04) - When is it time?
- (20:53) - Finding arbitrage
- (24:02) - It's never truly a TAM issue
- (26:25) - Soft start