Multimodal communication involves using different modes simultaneously, such as verbal language, body language, visuals, and more.
Being aware of the creative techniques used in multimodal communication, such as bold lettering, music, motion, and visual effects, helps in understanding how attention is grabbed and the message is enhanced.
Recognizing that different individuals may understand a multimodal message differently is crucial. Cultural differences, personal beliefs, and biases can all impact how people interpret and respond to the same content.
Being critical of the motivations behind the creation of multimodal content is important. Understanding why a message is being sent and identifying potential agendas or biases is essential for media literacy.
Deep dives
Understanding Multimodal Communication
Multimodal communication involves using different modes simultaneously, such as verbal language, body language, visuals, and more. It requires analyzing and interpreting various elements to fully understand the message being conveyed.
Recognizing Creative Techniques
Being aware of the creative techniques used in multimodal communication, such as bold lettering, music, motion, and visual effects, helps in understanding how attention is grabbed and the message is enhanced.
Considering Different Perspectives
Recognizing that different individuals may understand a multimodal message differently is crucial. Cultural differences, personal beliefs, and biases can all impact how people interpret and respond to the same content.
Evaluating Motivations and Agendas
Being critical of the motivations behind the creation of multimodal content is important. Understanding why a message is being sent and identifying potential agendas or biases is essential for media literacy.
Becoming a Skilled Communicator
Developing multimodal literacy involves not only comprehending online content, but also using critical thinking skills to evaluate and produce effective communication. Students can learn to create their own multimodal content, understand film techniques, analyze text and visuals, and challenge their own perspectives.
The Power of Visual Communication in Videos and Social Media
In this podcast episode, the speaker discusses the impact of visual communication in videos and social media. They highlight the importance of analyzing the values and lifestyle points being represented or left out in videos. The speaker gives examples of videos that predominantly feature white and wealthy individuals, raising questions about what messages are being conveyed and what values are being promoted. They emphasize the need to critically evaluate the values being promoted in videos and media content to avoid being influenced negatively.
The Semiotics of Nonverbal Communication
This podcast episode delves into the semiotics of nonverbal communication, examining how body language and visual cues can convey messages. The conversation explores the significance of clothing choices, hand gestures, mirroring body language, and head tilting in communication. The speaker emphasizes how various visual elements in a video or background can communicate information about a person's interests, values, and worldview. They suggest that as podcasters or communicators, being aware of the signals conveyed through nonverbal communication can help create more effective and engaging content.
This episode is all about the different modes of communication that we use beyond the 4 linguistic skills of reading, writing, listening speaking. My guest is Nik Peachey who has helped to write a new paper published by OUP called "Multimodality in ELT: Communication Skills for Today’s Generation". Listen to Nik and me chatting about the importance of multimodal literacy in our social interactions and in the ways we consume and produce media online.
