Join me as I talk with Bitly.com CEO Mark Josephson. Mark has a 20-year history working with start-ups and new media. He launched his career at an agency with exposure to an eclectic mix of clients before following the skyrocketing growth of new media.

Bitly exploded with the rise of Twitter when the business saw a need for shortened links. But Bitly took link shortening leaps and bounds further with tools to help marketers and brands study their customers' online habits in-depth.

To date, Bitly shortens 500 million links with up to 7 billion clicks every month. 40,000 of web's most important brands use Bitly to help manage its online presence.

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