#54: What is your ZOPA and why you need one now

This week we will teach the five-step process to obtain a Zone of Possible Negotiation - the ZOPA- and its utility and failings. This appears in the book Negotiation Genius by Deepak Malhotra and Max Bazerman of Harvard Business School. This book is used by many MBA programs.

We discuss how this is very different than the "best alternative to a negotiated agreement "(BATNA), but uses the BATNA concept in the ZOPA formula. The ZOPA relies on intelligence we don't always get to have in practice.

The fully outfitted DIGITAL Persuasion Lab is officially open! Head on over to thepersuasionlab.com to kick the tires and see all the features to help you make the most of every negotiation! While the lab will be open indefinitely, special opening rates will not, including a one-time payment for lifetime membership! 

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