Bullseye with Jesse Thorn Tavi Gevinson
Nov 15, 2024
In this engaging conversation, Tavi Gevinson, a talented actor and writer, shares insights from her journey as the teenage founder of Rookie magazine. She reflects on the impact of social media on her career and the challenges of growing up in the spotlight. Tavi discusses the evolution of online creativity, her transition from fashion blogging to acting, and the intricacies of self-representation in the digital age. Her candid exploration of identity and the pressures of being labeled a 'wunderkind' provides an inspiring look at creative growth.
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Tavi's Early Career
- Tavi Gevinson started a successful fashion blog at 11 and founded Rookie magazine at 15.
- She's now an actor, writer, and audio drama creator, demonstrating her diverse talents.
Internet Evolution
- Tavi's career began in the early internet era of blogs and personal websites.
- The internet shifted to algorithmic platforms like Instagram during Rookie's run.
Rookie's Direct Traffic
- Rookie magazine launched the same year as Instagram but maintained a dedicated readership visiting the website directly.
- This direct traffic surprised tech and money people who were used to social media-driven traffic.
