Traditionally, for a lot of small and medium-sized manufacturers, lower production volume has made it difficult to justify major investments in automation. But if the technology can be made simple enough for practitioners on the shop floor to manage it themselves, new automation opportunities can be unlocked. In this conversation, Founder and CEO of Vention, Etienne Lacroix, will talk about productization of robotics applications, virtualization and how the robotics industry will to begin resembling the software and technology sectors in the years ahead.