Scaling up is a groundbreaking point for every company, food or not. It is probably the fiercest of challenges. How do you face that one?
Robin Simsa shares the lessons learned from navigating the challenges of scaling 3D extrusion technology and creating innovative plant-based products. He reflects on the hurdles of building a production facility, initially estimated to take one year but ultimately taking four, emphasizing the importance of persistence and adaptability. Robin explains why starting small, testing the market, and refining processes are crucial for long-term success. He also discusses the difficulties of reaching mainstream audiences and the opportunities in niche markets.
In just 7 min, we explore the journey of turning plant-based innovation into reality.
Listen to the full episode with Robin here.
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