5 (+1) reasons why community matters for your marketplace business #LTM123

People who don’t take the time to reflect often fail to see the true value of community in business – or take its benefits for granted. Both perspectives overlook the full potential of exchange, connection, and trust. That’s exactly why, in this episode, Ingrid and Valerie highlight the very real business impact of networking and community: From insights you’ll never find on a dashboard, to avoiding costly mistakes, to building unexpected business relationships that would never have happened otherwise. They share real-life stories from their own experience – about people who connected through community but would’ve never met otherwise. About how true peer-to-peer exchange can build the trust needed to accept a market reality – like the surprisingly low relevance of Zalando in the UK. And one thing is clear: There’s one ingredient that should never be missing from any community... Fun.

Note from the Marketplace Universe Brand Leader Community:

The Brand Leader Community Softlines for marketplace managers responsible for brands in the fashion, shoes, sports, and Accessoires launched in June with Season 1. A curated circle of approx. 25 peers from leading fashion & sports brands with Invite-only access. Currently, leading marketplace heads from brands such as s.Oliver, Mammut, Speedo, Hunckemöller, Oui, Berghaus, and Armedangels are among those taking part. Season 2 will start in December. If you would like to participate, you can find more information here: https://marketplace-universe.com/leaders-circle-softlines/

Note from  the sponsor exporto:

Internationalization and its challenges are a big concern to brands and sellerrs. Shipping, returns processing, tax regulations and one-stop shop procedures – all of this can cause quite a headache. Service providers such as exporto can help. exporto has spezialised cross-border e-commerce logistics in Europe. With automated technology and a strong partner network, exporto ensures that online retailers can ship internationally as smoothly as they do in their home market. And the best part? Exporto has an attractive discount for you: If you register with exporto by August 31 and sign a contract, you won't pay any basic fees for the first two months. Register right now here: https://mag.exporto.de/marketplace-universe-offer

Note from the sponsor Kaufland Global Marketplace:

Want to expand your marketplace business across Europe? Then Kaufland Global Marketplace is definitely worth a look. After launching in the Czech Republic, Slovakia, Poland, and Austria, Kaufland is now expanding its marketplace network to France and Italy – two of the largest e-commerce markets in Europe. France went live on August 12, Italy will follow in just a few weeks. And here’s the best part – there’s a special offer for new sellers: With the voucher code MP-UNI2025, you can sell without paying a base fee for 3 months on all Kaufland marketplaces. Valid only for new registrations until October 31, 2025. Register right now here: https://www.kaufland.com/join?utm_source=podcast&utm_medium=paid&utm_campaign=B2BMarketplaceUniverse&utm_content=08_2025