Deliverability Defined

List Validation 101 with Lauren Meyer from Kickbox

Aug 4, 2020

41:31

Today we’re talking about list validation. And to help bring some additional insight to our conversation, we’re joined by Lauren Meyer, the VP of Industry Relations and Compliance at Kickbox, a list verification company.

With a background in communication and email deliverability, Lauren brings a lot of experience to the table.

We discuss spam traps, list validation, and some great ideas for keeping your list healthy (which is essential for deliverability). Lauren also talks about how she ended up in her current role at Kickbox.

Main Takeaways

Email validation is a way to identify invalid and non-deliverable email addresses and verify legitimate addresses. This gives marketers the ability to improve their delivery rates and engagement.
Follow your data and constantly ask yourself where the pain points are coming from. Don’t let a small problem become a big one.
Approach deliverability from a more personal perspective. Create user journeys and send emails that your audience actually wants to read.

“I do think email verification has a rightful place within the deliverability tech stack because it can help improve data quality. It can help you capture those leads that you may have missed on the way in the door. It can help you troubleshoot issues with list collection. It really is about following all of the signals that are important. ” ~ @lauren_kickbox

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