Today we’re talking about list validation. And to help bring some additional insight to our conversation, we’re joined by Lauren Meyer, the VP of Industry Relations and Compliance at Kickbox, a list verification company.
With a background in communication and email deliverability, Lauren brings a lot of experience to the table.
We discuss spam traps, list validation, and some great ideas for keeping your list healthy (which is essential for deliverability). Lauren also talks about how she ended up in her current role at Kickbox.
Main Takeaways
- Email validation is a way to identify invalid and non-deliverable email addresses and verify legitimate addresses. This gives marketers the ability to improve their delivery rates and engagement.
- Follow your data and constantly ask yourself where the pain points are coming from. Don’t let a small problem become a big one.
- Approach deliverability from a more personal perspective. Create user journeys and send emails that your audience actually wants to read.
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