How this 30 Under 30 sustainability star navigates tough dilemmas at REI

The clothing retail industry is not known for being climate friendly. The textile industry, as a whole,  emits 1.2 billion tons of carbon and uses five trillion liters of water per year.

Dawnielle Tellez, an EDF Climate Corps alum, is candid and thoughtful about the challenges of making the outdoor apparel industry more sustainable. “What's been tough for me to realize is that at the end of the day, the outdoor industry and broadly apparel industry is reliant on fossil fuels,” she  tells Yesh Pavlik Slenk. 

She finds reasons for hope, though. Tellez says the circular economy, the adoption of lower carbon materials, and scaling decarbonization are exciting, emerging ways the apparel industry will be reducing negative environmental impacts going forward.  

Tellez advises people looking to get into sustainability careers to set goals, ask for informational interviews, and explore the kinds of degrees she and other sustainability specialists have pursued. “The space is just wide open right now,” she says. “I feel like you can really carve out whatever it is that you want.”

Tellez fights social challenges as well as climate change—particularly the historical exclusion of marginalized groups from outdoor activities.  She hopes to see them become more visible and included in the outdoor imagination—some of which is modeled by high-profile outdoor apparel companies like REI.

“Looking to groups that are bringing access and knowledge of sport, [such as] Black Girls Run, Outdoor Afro, Latino Outdoors, organizations that are doing incredible work to build community amongst different BIPOC groups is, I think, hugely valuable to how we're going to be able to make the outdoors actually accessible for all people going forward.”

Resources mentioned in this episode:

• REI: A Sustainable Future, REI’s blog about their sustainability initiatives
• GRID Alternatives: GRID Alternatives. Dawnielle worked for this nonprofit, which provides affordable solar panels to low-income communities.
• EDF: Climate Corps
• GreenBiz: The 2021 GreenBiz 30 Under 30
• Black Girls Run:Black Girls Run. 
• Outdoor Afro: Outdoor Afro
• Latino Outdoors: Latino Outdoors

Additional information: 

• EDF’s Supply Chain Solution Center
• REI’s 2020 Impact Report (its corporate sustainability report) 
• Nature: The price of fast fashion
• World Resources Institute: Apparel Industry's Environmental Impact in 6 Graphics
• USC Diving: USC Dornsife Scientific Diving, Dawnielle’s 2012 blog post about scientific diving at USC

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