Making Food Videos in New York City Changed His Life (w/ Jon Barr) | 055

Dillan interviews Jon Barr.

Jon is a travel and food content creator with nearly 600k subscribers on YouTube. His channel began as "Here Be Barr"—focused on New York guides—but has evolved into a personal brand built around food, storytelling, and high-quality production.

They discuss: the transition from niche to personal brand, how he revamped his thumbnails, focus, and team, the revenue breakdown of his content business, why short-form sponsorships are outperforming long-form, how creators can stay present while filming, his advice for creators who want to pivot their content, and much more.

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Jon's links...

YouTube: https://www.youtube.com/@HereBeBarr

Instagram: https://www.instagram.com/here.be.barr/

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Follow Dillan on the interwebs...

Twitter / X: https://x.com/dillanroytaylor 

Newsletter: https://grindstone.coach/newsletter

Apply for Grindstone Coaching: https://www.grindstone.coach/

Music by myboy.scoochy: https://www.instagram.com/myboy.scoochy/ 

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0:00 Intro
0:51 Why Jon changed his channel name
3:53 How Jon's branding has improved
7:02 Behind-the-scenes of Jon’s workflow
13:30 How to pivot content successfully
18:01 Getting comfortable on camera
24:00 The power of telling your story
27:10 Jon’s revenue breakdown
38:07 Rapid fire Q&A
48:21 Bye bye bye