Femme Lead S04 E07 Ramaa Mosley, Film Director & Founder at Adolescent Content. Gen Z & the new generation of content creators.
Director | Career Path | Media Industry | Gen z | Adolescent Content | Advertising Agency | Promoting Talent | Entrepreneur | Diversity & Inclusion | Content Creators | New Generation |
Ramaa Mosley is a commercial director, filmmaker, and advocate. Ramaa came across her passion for content creation and advertising at the young age of five when she directed her first documentary, screened at the United Nations, by the time she was 15. Not long after that, she began directing commercials and music videos and now has hundreds of commercials, feature films, and numerous documentaries under her belt.
Today you’ll find Ramaa as the founder of Adolescent Content, a Black - and female-founded Gen Z media company with an advertising agency, content studio, digital platform, app, and global network of over 4,000 GenZ, Black, Indigenous, and people of color (BIPOC) and LGBTQ+ creators in 20 countries. She found her inspiration beyond the agency, not only because of her extensive experience but also because she wanted to bridge the gap between agencies and Gen Z creators by starting an agency to help support them to thrive in creating branded content they care about.
In this interview, we discuss a filmmaker's career path in the creative realm, entrepreneurship lessons, and how Ramaa plans to inspire the new generation of leaders to be more inclusive through her work.
Follow Ramaa on LinkedIn: https://www.linkedin.com/in/ramaa-mosley-02a73211b/
Follow Ramaa on Instagram: https://www.instagram.com/ramaamosley/
Check out Adolescent Content: https://adolescentcontent.com/
Episode timeline:
02:15 What is Adolescent Content and how did you decide to start the business?
05:10 What are some key differences when you look at the consumer behavior of GenZ?
07:50 How should we promote more women & people of color in the audio-visual space?
13:00 What feedback do you receive from Adolescent Content clients? Tell us more about the impact GenZ creators have?
16:47 What traits do you see in an entrepreneur to succeed in the media industry?
20:25 When it comes to difficult moments, how do you handle situations when things don’t work your way?
25:10 You started your career as a director: What inspired you to pursue this career path?
31:10 How do you see the field changes since you started your career?
33:07 Final 5 Fire Questions.