
Female Startup Club How to start a candy brand and unblock self limiting beliefs, with Behave’s Mayssa Chehata
Joining me on the show today is Mayssa Chehata, Founder of the better-for-you candy brand Behave.
Behave is a modern, low-sugar, low-net-carb candy brand helping you reclaim your cravings with its debut product - gummy bears. And sour gummy bears! Bringing a culinary first approach, Behave is reinventing the candy experience with better-for-you, chef-crafted sweets, elevated flavors and all natural ingredients. It's rebelling against the notion that candy can’t be good for you!
In this episode we’re covering:
- How Mayssa built one of her key partnerships with a celebrity chef through cold outreach
- The tools she used to unblock her limiting beliefs around money and what that meant when it came time to fundraise
- And her key learnings around networking and building your personal community
LINKS WE MENTION:
Mayssa's Instagram
Behave's Instagram
Behave's Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Book: You are a Badass by Jen Sincero
Book: You are a Badass at Making Money by Jen Sincero
Website: Gander, Inc.
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Female Startup Club’s Private Facebook Group
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