How to start a candy brand and unblock self limiting beliefs, with Behave’s Mayssa Chehata

Joining me on the show today is Mayssa Chehata, Founder of the better-for-you candy brand Behave. 

Behave is a modern, low-sugar, low-net-carb candy brand helping you reclaim your cravings with its debut product - gummy bears. And sour gummy bears! Bringing a culinary first approach, Behave is reinventing the candy experience with better-for-you, chef-crafted sweets, elevated flavors and all natural ingredients. It's rebelling against the notion that candy can’t be good for you!

In this episode we’re covering: 

• How Mayssa built one of her key partnerships with a celebrity chef through cold outreach
• The tools she used to unblock her limiting beliefs around money and what that meant when it came time to fundraise 
• And her key learnings around networking and building your personal community 

LINKS WE MENTION:

Mayssa's Instagram

Behave's Instagram

Behave's Website

Female Startup Club's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Book: You are a Badass by Jen Sincero

Book: You are a Badass at Making Money by Jen Sincero

Website: Gander, Inc.

Listener research: hello@femalestartupclub.com 

Female Startup Club’s Private Facebook Group

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