You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps

(1:27) - Wrong idea: picking niche without knowledge about it

(5:34) - Difficult to pick niche without experience or doing something

(8:41) - Career built on foundation, skipping steps leads nowhere

(11:09) - Time and effort in growing business or niche is important

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The Skeptics Guide #42 - May 10 2006