3PLs using PR or Marketing firms for their business

What’s your take on those who think that marketing and PR aren’t key components of a good 3PL or Logistics service provider?

What are the signs that indicate it is time to seek the aid of a PR firm or outside agency in supply chain and logistics, rather than handling everything in-house?

What specific challenges do supply chain and logistics companies face where an outside PR or marketing firm could provide assistance?

How do you determine whether you require the expertise of a PR firm or outside marketing agency?

What are the advantages and disadvantages of managing your Public relations or analyst relations efforts in-house versus outsourcing to a PR firm or outside agency?

How can you ensure that you select an agency that is a good fit for your organization?