Explore Jeremy Lasky's creative journey from architecture to designing Marvel sequences and tech projects. Delve into the influence of family guidance, the evolution of creativity in the digital age, and the power of analog methods in sparking innovation. Discover the essential human skills needed to thrive alongside AI and open doors to the biggest creative opportunities of your career.
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Quick takeaways
Embrace creativity and human skills in an AI world, AI as a creative collaborator.
Parental influence on career path and pursuing personal passions vs. expectations.
Evolution of creative processes in design, value of analog methods, impact of technology.
Deep dives
Creativity and Human Skills in an AI World
The podcast discusses the importance of embracing creativity and human skills in an AI-dominated world. It emphasizes the unique abilities like creativity, emotional intelligence, and critical thinking that set humans apart from artificial intelligence. The conversation delves into the concept of AI as a creative collaborator, enhancing human capabilities rather than overshadowing them.
Influence of Creative Parents on Career Choices
The episode highlights the significant influence of having creative parents on one's career path. The guest shares a personal account of growing up with artistic parents and how their creative backgrounds shaped his love for art and design from a young age. The narrative delves into the impact of parental influences on career decisions and the balance between pursuing personal passions and parental expectations.
Evolution of Creative Processes in Design
The discussion explores the evolution of creative processes in design, particularly in the context of technological advancements and changing work ethics in the creative industry. The guest reflects on the value of analog methods in the creative process, highlighting the benefits of hand-drawn sketches and manual exploration before transitioning to digital tools. The conversation sheds light on the profound impact of technology and social media on creative work ethics, emphasizing the importance of thoughtful, focused creative processes amidst digital distractions.
Proposal and Integration of 'Smells Like Teen Spirit' Cover in Music Track
One of the key insights from the podcast episode revolves around the proposal and integration of the 'Smells Like Teen Spirit' cover in a music track for a movie. The team suggested this track, and after multiple viewings with the music, it became inseparable from the movie. The process of selecting music for movies varies, with some projects requiring quick turnarounds, while others allow for more detailed craftsmanship.
Creative Process and Innovation in Designing for Marvel Movies and Technology
Another prominent theme discussed is the creative process and innovation involved in designing for Marvel movies and technology. The team emphasizes the importance of pushing boundaries and constantly seeking unique ideas to differentiate each project. They highlight the impact of typography and visuals in evoking specific emotions and moods, as well as the significance of staying innovative to avoid creative stagnation. The podcast delves into how the team's work in Marvel movies led to collaborations in the technology sector, showcasing a blend of science fiction and science fact in their designs.
Jeremy Lasky is a co-founder of Perception, a motion graphics studio that designs the sci-fi technology of Superheroes as well as inspires leading tech innovators around the world. Jeremy reflects on his journey to working with Marvel Studios which ultimately lead him to seeing his ideas of science-fiction become science-fact.